Zhang Yiming, the founder of Tiktok, was born in a common family in Longyan, Fujian Province, China in 1983. His personality was internal. When he was in high school, when many people were still thinking about the purpose of studying, Zhang Yiming determined his professional direction. He successfully entered Nankai University, applied for the microelectronics major, and then turned to software engineering. He was a technical homestead who was obsessed with writing code. Everyone knew his hard core technology, During his college years, he started his first entrepreneurship, but unfortunately, due to lack of experience, he quickly failed.
In 2005, at the age of 22, he embarked on his first entrepreneurial journey. After graduating from Nankai University, he formed a team of three and started his own business. However, due to a mistake in product market positioning, the startup failed.
In 2006, at the age of 23, Zhang Yiming embarked on his second entrepreneurial journey and entered the travel search website Kuxun. While working at Kuxun, there was something that made Zhang Yiming feel strongly. He wanted to book a train ticket to go home, but it was difficult to buy a ticket at the train station at that time. It was also unknown when second-hand tickets would appear online. Kuxun’s existing search required users to actively input information to search and query second-hand ticket information in real time, So Zhang Yiming spent an hour writing a mini program during lunchtime. He solidified his needs and stored them in the program, allowing the website machine to automatically search for him on a regular basis. Once there were search results, he would be notified by text message. In less than half an hour after writing the program, Zhang Yiming received a text message prompt and bought a ticket without having to buy scalper tickets or wait in front of the computer, The invention of this mini program opened Zhang Yiming’s mind, and a year later, Zhang Yiming was promoted to Technical Director.
At the age of 25, Zhang Yiming started his third entrepreneurship in his life. With a technical background, he wanted to learn the management methods of large companies. He was invited by Meituan boss Wang Xing to be responsible for the search work of “Fanbei”. Therefore, in 2008, he left Kuxun and went to Microsoft. Although Microsoft’s salary was high, Zhang Yiming, who was ambitious, felt that Microsoft’s job was too easy, so he left after working for a few months.
In 2009, at the age of 26, he embarked on his fourth entrepreneurial journey in his life. Zhang Yiming was invited by Wang Qiong to be responsible for searching for the application Jiujiufang, so he left Microsoft and launched five mobile applications, including handheld rental and handheld buying, within six months. By 2011, Jiujiufang had already developed to become the top real estate developer. The reason why he withdrew from Jiujiufang was because after Jiujiufang entered commercialization, he felt that someone born from operations and sensitive to business would be better at this type of business operation than him, So he found a senior manager to take over his job.
Zhang Yiming noticed the development trend of mobile Internet and helped users find interesting and valuable information. This trend has great opportunities and significance. Therefore, he resigned as CEO of 999 Real Estate and started his fifth venture at the age of 29. So in March 2012, he set up ByteDance, which stood out from the crowd and reached 200 million users at the peak, but was suspended because of the sensitive content.
Later, he founded Jinritoutiao, which efficiently captured users through unique algorithms and push mechanisms. However, the early financing of Today’s Headlines was not smooth. Zhang Yiming once met more than 30 investors in a month to raise funds. In order to introduce projects to investors, he even lost his voice. Everyone generally did not expect this introverted founder with a small company to surpass the four major portals. One year after going online, The number of users has exceeded 100 million.
At the age of 33, Tiktok, the founder of the Chinese version, has made great strides all the way, and now has more than 700 million daily living users.. In 2016, Zhang Yiming decided to re launch short videos and launched several projects at the same time, just like Ma Huateng when he was doing WeChat. At the earliest time, Volcano had the best data. Two months later, it launched an independent app. Volcano directly competed with Kwai to compete with people outside the Fifth Ring Road. But in fact, Tiktok did not perform very well at that time, and the main start-up team was not strong, There are product managers who are product managers for the first time, designers who are responsible for design for the first time, new graduates who are writing programs from scratch for the first time, and operation interns who are first exposed to the Internet industry. This team is the original team of Tiktok, which makes Ma Huateng tremble today.
At the age of 35, Tiktok, an overseas version of Tiktok(That’s the Tiktok we use), was launched, ranking first in the global download of Apple Store. In May 2018, Tiktok, the overseas version of Tiktok, was the first download in the world in Apple Store. With Zhang Yiming’s continuous success, Tencent also constantly launched its own strategy to contain Tiktok. At the same time, the United States also felt the huge pressure of Tiktok and blocked it in other countries. However, through continuous trial and error, constantly forge ahead, and constantly launch better services, the initiative is still in Zhang Yiming’s hands, So when we enjoy the entertainment services brought by Tiktok, we should also learn from their enterprising spirit.
No one can succeed in one entrepreneurship. Don’t be afraid of failure. As long as you dare to try, you can have countless opportunities to fail, but as long as you succeed once, your life is enough!
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